June 22–25
Private conversations timed for Cannes Lions week, structured around meaningful executive availability rather than volume scheduling.
Cannes Lions Week · June 22–25 · Invitation Only
Private executive conversations at the edge of media, commerce, and AI
The invitation is the room.
Distilled: Cannes convenes a select circle of C-suite agency leaders, media executives, and technology partners for intimate off-the-record discussions in some of Cannes’ most elevated restaurant settings.
Conversation Theme
Retail Media & Attribution
Conversation Theme
Content & Trust Today
Conversation Theme
The New Discovery
Off the Record
private salon
Where strategy gets candid
Executive dialogue designed for signal, discretion, and real exchange.
The guest mix
Agency leadersMedia executivesTechnology partnersSelect brand voices
Why Distilled
Crafted for leaders who want substance, not spectacle.
Rather than another visible activation, Distilled: Cannes is designed as a private salon for senior leaders who want sharper perspective on what is actually changing across media, commerce, technology, and AI.
The guest list is selective, the setting is refined, and the conversation is calibrated for candor. Each table is built to surface strategic tension, not performance.
6–8 leaders per session
Each table is intentionally intimate so peers can move beyond posturing and into honest perspective, strategic tension, and real exchange.
Off the record
Every gathering is designed to create a high-trust environment where senior leaders can test ideas, pressure assumptions, and speak candidly.
High-end Cannes restaurants
Refined hospitality settings designed to feel more like a private salon than an event activation, with the warmth and energy of the Riviera in season.
AI as a throughline
Each discussion is designed to make AI practical, strategic, and immediately relevant to the market realities senior leaders are navigating now.
Discussion themes
Three urgent topics. One highly curated room.
Retail Media, Commerce, and Attribution are not being treated as separate trend lines. They are being examined together, in the context of AI, platform shifts, measurement pressure, and the changing influence map across agencies, media groups, brands, creators, and technology companies.
01
Retail Media
A candid look at how retail media is shifting from breakout channel to strategic operating model, and what that means for investment, partnership design, and competitive leverage.
02
Commerce
A senior-level discussion on how commerce is being reshaped by platform behavior, creator influence, new buying pathways, and the tightening connection between brand and transaction.
03
Attribution
An off-the-record exchange about measurement in a more fragmented, AI-enabled ecosystem, where proving value is harder and executive expectations are rising.
Who’s in the room
A mix designed for sharper perspective.
Distilled: Cannes is built for senior leaders whose decisions influence investment, strategy, partnerships, and measurement. The mix is intentionally cross-functional and selective, creating a room where peers can challenge one another intelligently and constructively.
Agency leadersMedia executivesTechnology partnersSelect brand voices
Positioning
Invitation-only by design, not by headline.
Outcome
Conversations that create signal long after the dinner ends.
A hospitality-led experience
A graphic, invitation-like atmosphere translated into a live setting of linen, light, and exceptional company.
Private seating is limited
Request consideration for Distilled: Cannes.
If you are seeking a more selective, relevant, and candid way to engage during Cannes Lions week, we invite you to express interest in one of our invitation-only discussions.